Marketing and Communications Services Request for Proposals

Ava Community Energy (Ava) is seeking proposals from qualified firms or individuals (“Vendor”) to provide a variety of marketing support services including, but not limited to: Public Relations, Campaign/Creative Support, Media Management, Event Support, and Digital Accessibility Support. The objective of this solicitation is to identify a pool of on-demand resources (which may be wholly within a firm or include multiple firms or individuals) that Ava can utilize as needed. Vendors can submit proposals for one or more sections of this solicitation. The proposing Vendor shall have relevant expertise, experience, and an approach that demonstrates its ability to provide the required service(s). The successful Vendor(s) will assist with the areas listed below:

• Public Relations for both day-to-day reputation management, as well as the execution of specific, time-bound campaigns
• Campaign and Creative Support including efforts to build awareness and engagement with Ava over an extended period, as well as program-specific efforts
• Media Management including media strategy, planning, placement and optimization of relevant campaigns
• Event Support including conceiving, managing and executing events for Ava customers, stakeholders, or staff. Staff augmentation for tabling and other public engagement events is also in this scope.
• Digital Accessibility Support including providing website and document support to meet ADA compliance standards and inclusivity best practices, as well as developing staff training and resources

Both the type and volume of Ava’s marketing efforts have evolved in recent years. We now seek qualified partners to augment the expertise of Ava staff on both an ongoing and ad hoc basis, as determined by the specific service.

As a result of this RFP, Ava intends to award one or more on-call Vendor agreements based upon the highest-ranked scores as described in the Evaluation Criteria.